Ivy Engine.


Say hello to Ivy, a refreshing approach to content design for tablets and smartphones. Without using tools meant for print. Without publishing editions 500+ MB in size. Using Ivy, your content comes alive with a fantastic user experience– using a more speedy workflow than ever. And did we mention it does multiple channels and screen sizes as well?
ivy-promo

Used by the world’s finest iPad Newspaper.


In 2011, VG+ was awarded “Best digital Newspaper” by the WAN IFRA organization. Ivy Edit and Ivy App are the results of a steadily refined product in a close collaboration between VG (Norway’s largest newspaper), Aptoma and Agens. Years of research, development and iterations went into making this product.

Ivy Engine lets us make immersive, beautifully laid out content on several platforms at once. And it makes us do it really fast. Best of all: The user experience is fantastic.

Espen Olsen Langfeldt, editor-in-chief at VG+

vgpluss2

Ivy Engine lets us make immersive, beautifully laid out content on several platforms at once. And it makes us do it really fast. Best of all: The user experience is fantastic.

Espen Olsen Langfeldt, editor-in-chief at VG+

Ivy Engine consists of two components:

ivyedit

Ivy Edit makes it easy to set up magazine-quality stories with a few clicks.

Ivy Edit
Make stunning content in seconds.


Ivy Edit makes it easy to set up magazine-quality stories with a few clicks.

Open your web browser. Log onto Ivy Edit. Let your content come alive in seconds– in lots of different flavours. Ivy Edit intelligently suggests a template for every page of your story. If you like, you can override it, page by page. Or you could fire up the powerful WYSIWYG editor with a quick double click. With Ivy Edit, you are empowered with tools that make your articles pop out of the screen. Adjust kerning, fonts, font sizes, line height, colors, text effects, background colors. When saving, the changes are instantly consumable.

Ivy Edit also lets you make entirely new templates– and tweak them directly from within the CSS editor in the browser. Any changes are immediately pushed to Git for easy versioning. But it doesn’t stop here. Because our tool is built on open standards, you can code your own widgets. Just use HTML5/CSS and Javascript.

ivyApp

A magical native front-end app experience that enhances the impact of your content drastically.

Ivy App
Your content comes alive.


After having designed beautiful articles using Ivy Engine, it is time to show your audience the content in the best possible way. This is where Ivy App comes in.

Ivy App makes your content live and breathe on both mobile and tablet. With a striking, visual way of navigating, button-free article browsing and Newsstand support.

Make your audience share your content with a slew of different sharing options. Smooth transitions. Using Ivy App as the presentation front end, your readers will become more entertained with your stories than ever before– and both on tablet and mobile at the same time.

More Digital.
Less cumbersome.


For some reason, some people seem to think that it’s a good idea to make digital content using tools meant for print. That is about to change forever. With Ivy Engine, tedious production and heavy faux-app PDFs will be a thing of the past. Open up your browser and start producing beautiful content in a matter of seconds

Write. Design. Publish.

Go through the slideshow to see how easily your content comes alive with Ivy Engine.

write

1. Write.

Ivy Engine taps into your existing CMS. Drupal, WordPress, Joomla, Escenic– whatever platform you use, your are welcome to do so. Go ahead, keep your existing workflow.

DesignAutomatic

2. Design automatically…

Ivy Edit lets you make beautiful content for a lot of different channels effortlessly. An intelligent, browser-based layout engine suggests the design for every article based on the content.

Design

3. …Or design more thoroughly.

However, you may make adjustments and edit the design the way you want it. Override the layout suggestions, choose new templates, adjust font sizes, styles and effects on the fly. In seconds.

html

4. Make your own stuff.

Using HTML/CSS, you can add as many templates as you like. This way, you can make sure that your workflow gets faster and faster – and that your magazine looks better and better. You may also code your own widgets using HTML and Javascript.

publish

5. Publish.

Once you hit the publish button, your content finds its way to the native app experience.

ivyApp

6. Consume.

Using a white-label Ivy App, your content will look stunning. Navigation, content overview and smooth transitions ensure that you get a great native experience based on your content.

contentIsKing

7. Content is the new interface.

Tired of generic news solution designs? With Ivy, your content is the interface, both in article reading mode and in the table of contents. The front pages of your articles tease your users into tapping them in the table of contents.

reading

8. The clean reading experience.

Flick open an article and start reading. Tap to enter the menu. Swipe down to get back to the TOC. It is that simple.

update

9. Automatic updates.

Utilize Newsstand functionality. Use the Push service to alert your audience. Make them enjoy the experience of not having to update anything. The app updates itself automatically as you add news content throughout the day.

channels

10. In all channels.

The tablet and mobile app front end is built on the same interaction design, but we have taken context into account. On the phone version, Ivy sports an interface built for quick reading sessions. The tablet version is designed for utter immersion.

write

1. Write.

Ivy Engine taps into your existing CMS. Drupal, WordPress, Joomla, Escenic– whatever platform you use, your are welcome to do so. Go ahead, keep your existing workflow.

DesignAutomatic

2. Design automatically…

Ivy Edit lets you make beautiful content for a lot of different channels effortlessly. An intelligent, browser-based layout engine suggests the design for every article based on the content.

Design

3. …Or design more thoroughly.

However, you may make adjustments and edit the design the way you want it. Override the layout suggestions, choose new templates, adjust font sizes, styles and effects on the fly. In seconds.

html

4. Make your own stuff.

Using HTML/CSS, you can add as many templates as you like. This way, you can make sure that your workflow gets faster and faster – and that your magazine looks better and better. You may also code your own widgets using HTML and Javascript.

publish

5. Publish.

Once you hit the publish button, your content finds its way to the native app experience.

ivyApp

6. Consume.

Using a white-label Ivy App, your content will look stunning. Navigation, content overview and smooth transitions ensure that you get a great native experience based on your content.

contentIsKing

7. Content is the new interface.

Tired of generic news solution designs? With Ivy, your content is the interface, both in article reading mode and in the table of contents. The front pages of your articles tease your users into tapping them in the table of contents.

reading

8. The clean reading experience.

Flick open an article and start reading. Tap to enter the menu. Swipe down to get back to the TOC. It is that simple.

update

9. Automatic updates.

Utilize Newsstand functionality. Use the Push service to alert your audience. Make them enjoy the experience of not having to update anything. The app updates itself automatically as you add news content throughout the day.

channels

10. In all channels.

The tablet and mobile app front end is built on the same interaction design, but we have taken context into account. On the phone version, Ivy sports an interface built for quick reading sessions. The tablet version is designed for utter immersion.

write

1. Write.

Ivy Engine taps into your existing CMS. Drupal, WordPress, Joomla, Escenic– whatever platform you use, your are welcome to do so. Go ahead, keep your existing workflow.

DesignAutomatic

2. Design automatically…

Ivy Edit lets you make beautiful content for a lot of different channels effortlessly. An intelligent, browser-based layout engine suggests the design for every article based on the content.

Design

3. …Or design more thoroughly.

However, you may make adjustments and edit the design the way you want it. Override the layout suggestions, choose new templates, adjust font sizes, styles and effects on the fly. In seconds.

html

4. Make your own stuff.

Using HTML/CSS, you can add as many templates as you like. This way, you can make sure that your workflow gets faster and faster – and that your magazine looks better and better. You may also code your own widgets using HTML and Javascript.

publish

5. Publish.

Once you hit the publish button, your content finds its way to the native app experience.

ivyApp

6. Consume.

Using a white-label Ivy App, your content will look stunning. Navigation, content overview and smooth transitions ensure that you get a great native experience based on your content.

contentIsKing

7. Content is the new interface.

Tired of generic news solution designs? With Ivy, your content is the interface, both in article reading mode and in the table of contents. The front pages of your articles tease your users into tapping them in the table of contents.

reading

8. The clean reading experience.

Flick open an article and start reading. Tap to enter the menu. Swipe down to get back to the TOC. It is that simple.

update

9. Automatic updates.

Utilize Newsstand functionality. Use the Push service to alert your audience. Make them enjoy the experience of not having to update anything. The app updates itself automatically as you add news content throughout the day.

channels

10. In all channels.

The tablet and mobile app front end is built on the same interaction design, but we have taken context into account. On the phone version, Ivy sports an interface built for quick reading sessions. The tablet version is designed for utter immersion.

write

1. Write.

Ivy Engine taps into your existing CMS. Drupal, WordPress, Joomla, Escenic– whatever platform you use, your are welcome to do so. Go ahead, keep your existing workflow.

DesignAutomatic

2. Design automatically…

Ivy Edit lets you make beautiful content for a lot of different channels effortlessly. An intelligent, browser-based layout engine suggests the design for every article based on the content.

Design

3. …Or design more thoroughly.

However, you may make adjustments and edit the design the way you want it. Override the layout suggestions, choose new templates, adjust font sizes, styles and effects on the fly. In seconds.

html

4. Make your own stuff.

Using HTML/CSS, you can add as many templates as you like. This way, you can make sure that your workflow gets faster and faster – and that your magazine looks better and better. You may also code your own widgets using HTML and Javascript.

publish

5. Publish.

Once you hit the publish button, your content finds its way to the native app experience.

ivyApp

6. Consume.

Using a white-label Ivy App, your content will look stunning. Navigation, content overview and smooth transitions ensure that you get a great native experience based on your content.

contentIsKing

7. Content is the new interface.

Tired of generic news solution designs? With Ivy, your content is the interface, both in article reading mode and in the table of contents. The front pages of your articles tease your users into tapping them in the table of contents.

reading

8. The clean reading experience.

Flick open an article and start reading. Tap to enter the menu. Swipe down to get back to the TOC. It is that simple.

update

9. Automatic updates.

Utilize Newsstand functionality. Use the Push service to alert your audience. Make them enjoy the experience of not having to update anything. The app updates itself automatically as you add news content throughout the day.

channels

10. In all channels.

The tablet and mobile app front end is built on the same interaction design, but we have taken context into account. On the phone version, Ivy sports an interface built for quick reading sessions. The tablet version is designed for utter immersion.

write

1. Write.

Ivy Engine taps into your existing CMS. Drupal, WordPress, Joomla, Escenic– whatever platform you use, your are welcome to do so. Go ahead, keep your existing workflow.

DesignAutomatic

2. Design automatically…

Ivy Edit lets you make beautiful content for a lot of different channels effortlessly. An intelligent, browser-based layout engine suggests the design for every article based on the content.

Design

3. …Or design more thoroughly.

However, you may make adjustments and edit the design the way you want it. Override the layout suggestions, choose new templates, adjust font sizes, styles and effects on the fly. In seconds.

html

4. Make your own stuff.

Using HTML/CSS, you can add as many templates as you like. This way, you can make sure that your workflow gets faster and faster – and that your magazine looks better and better. You may also code your own widgets using HTML and Javascript.

publish

5. Publish.

Once you hit the publish button, your content finds its way to the native app experience.

ivyApp

6. Consume.

Using a white-label Ivy App, your content will look stunning. Navigation, content overview and smooth transitions ensure that you get a great native experience based on your content.

contentIsKing

7. Content is the new interface.

Tired of generic news solution designs? With Ivy, your content is the interface, both in article reading mode and in the table of contents. The front pages of your articles tease your users into tapping them in the table of contents.

reading

8. The clean reading experience.

Flick open an article and start reading. Tap to enter the menu. Swipe down to get back to the TOC. It is that simple.

update

9. Automatic updates.

Utilize Newsstand functionality. Use the Push service to alert your audience. Make them enjoy the experience of not having to update anything. The app updates itself automatically as you add news content throughout the day.

channels

10. In all channels.

The tablet and mobile app front end is built on the same interaction design, but we have taken context into account. On the phone version, Ivy sports an interface built for quick reading sessions. The tablet version is designed for utter immersion.

write

1. Write.

Ivy Engine taps into your existing CMS. Drupal, WordPress, Joomla, Escenic– whatever platform you use, your are welcome to do so. Go ahead, keep your existing workflow.

DesignAutomatic

2. Design automatically…

Ivy Edit lets you make beautiful content for a lot of different channels effortlessly. An intelligent, browser-based layout engine suggests the design for every article based on the content.

Design

3. …Or design more thoroughly.

However, you may make adjustments and edit the design the way you want it. Override the layout suggestions, choose new templates, adjust font sizes, styles and effects on the fly. In seconds.

html

4. Make your own stuff.

Using HTML/CSS, you can add as many templates as you like. This way, you can make sure that your workflow gets faster and faster – and that your magazine looks better and better. You may also code your own widgets using HTML and Javascript.

publish

5. Publish.

Once you hit the publish button, your content finds its way to the native app experience.

ivyApp

6. Consume.

Using a white-label Ivy App, your content will look stunning. Navigation, content overview and smooth transitions ensure that you get a great native experience based on your content.

contentIsKing

7. Content is the new interface.

Tired of generic news solution designs? With Ivy, your content is the interface, both in article reading mode and in the table of contents. The front pages of your articles tease your users into tapping them in the table of contents.

reading

8. The clean reading experience.

Flick open an article and start reading. Tap to enter the menu. Swipe down to get back to the TOC. It is that simple.

update

9. Automatic updates.

Utilize Newsstand functionality. Use the Push service to alert your audience. Make them enjoy the experience of not having to update anything. The app updates itself automatically as you add news content throughout the day.

channels

10. In all channels.

The tablet and mobile app front end is built on the same interaction design, but we have taken context into account. On the phone version, Ivy sports an interface built for quick reading sessions. The tablet version is designed for utter immersion.

write

1. Write.

Ivy Engine taps into your existing CMS. Drupal, WordPress, Joomla, Escenic– whatever platform you use, your are welcome to do so. Go ahead, keep your existing workflow.

DesignAutomatic

2. Design automatically…

Ivy Edit lets you make beautiful content for a lot of different channels effortlessly. An intelligent, browser-based layout engine suggests the design for every article based on the content.

Design

3. …Or design more thoroughly.

However, you may make adjustments and edit the design the way you want it. Override the layout suggestions, choose new templates, adjust font sizes, styles and effects on the fly. In seconds.

html

4. Make your own stuff.

Using HTML/CSS, you can add as many templates as you like. This way, you can make sure that your workflow gets faster and faster – and that your magazine looks better and better. You may also code your own widgets using HTML and Javascript.

publish

5. Publish.

Once you hit the publish button, your content finds its way to the native app experience.

ivyApp

6. Consume.

Using a white-label Ivy App, your content will look stunning. Navigation, content overview and smooth transitions ensure that you get a great native experience based on your content.

contentIsKing

7. Content is the new interface.

Tired of generic news solution designs? With Ivy, your content is the interface, both in article reading mode and in the table of contents. The front pages of your articles tease your users into tapping them in the table of contents.

reading

8. The clean reading experience.

Flick open an article and start reading. Tap to enter the menu. Swipe down to get back to the TOC. It is that simple.

update

9. Automatic updates.

Utilize Newsstand functionality. Use the Push service to alert your audience. Make them enjoy the experience of not having to update anything. The app updates itself automatically as you add news content throughout the day.

channels

10. In all channels.

The tablet and mobile app front end is built on the same interaction design, but we have taken context into account. On the phone version, Ivy sports an interface built for quick reading sessions. The tablet version is designed for utter immersion.

write

1. Write.

Ivy Engine taps into your existing CMS. Drupal, WordPress, Joomla, Escenic– whatever platform you use, your are welcome to do so. Go ahead, keep your existing workflow.

DesignAutomatic

2. Design automatically…

Ivy Edit lets you make beautiful content for a lot of different channels effortlessly. An intelligent, browser-based layout engine suggests the design for every article based on the content.

Design

3. …Or design more thoroughly.

However, you may make adjustments and edit the design the way you want it. Override the layout suggestions, choose new templates, adjust font sizes, styles and effects on the fly. In seconds.

html

4. Make your own stuff.

Using HTML/CSS, you can add as many templates as you like. This way, you can make sure that your workflow gets faster and faster – and that your magazine looks better and better. You may also code your own widgets using HTML and Javascript.

publish

5. Publish.

Once you hit the publish button, your content finds its way to the native app experience.

ivyApp

6. Consume.

Using a white-label Ivy App, your content will look stunning. Navigation, content overview and smooth transitions ensure that you get a great native experience based on your content.

contentIsKing

7. Content is the new interface.

Tired of generic news solution designs? With Ivy, your content is the interface, both in article reading mode and in the table of contents. The front pages of your articles tease your users into tapping them in the table of contents.

reading

8. The clean reading experience.

Flick open an article and start reading. Tap to enter the menu. Swipe down to get back to the TOC. It is that simple.

update

9. Automatic updates.

Utilize Newsstand functionality. Use the Push service to alert your audience. Make them enjoy the experience of not having to update anything. The app updates itself automatically as you add news content throughout the day.

channels

10. In all channels.

The tablet and mobile app front end is built on the same interaction design, but we have taken context into account. On the phone version, Ivy sports an interface built for quick reading sessions. The tablet version is designed for utter immersion.

write

1. Write.

Ivy Engine taps into your existing CMS. Drupal, WordPress, Joomla, Escenic– whatever platform you use, your are welcome to do so. Go ahead, keep your existing workflow.

DesignAutomatic

2. Design automatically…

Ivy Edit lets you make beautiful content for a lot of different channels effortlessly. An intelligent, browser-based layout engine suggests the design for every article based on the content.

Design

3. …Or design more thoroughly.

However, you may make adjustments and edit the design the way you want it. Override the layout suggestions, choose new templates, adjust font sizes, styles and effects on the fly. In seconds.

html

4. Make your own stuff.

Using HTML/CSS, you can add as many templates as you like. This way, you can make sure that your workflow gets faster and faster – and that your magazine looks better and better. You may also code your own widgets using HTML and Javascript.

publish

5. Publish.

Once you hit the publish button, your content finds its way to the native app experience.

ivyApp

6. Consume.

Using a white-label Ivy App, your content will look stunning. Navigation, content overview and smooth transitions ensure that you get a great native experience based on your content.

contentIsKing

7. Content is the new interface.

Tired of generic news solution designs? With Ivy, your content is the interface, both in article reading mode and in the table of contents. The front pages of your articles tease your users into tapping them in the table of contents.

reading

8. The clean reading experience.

Flick open an article and start reading. Tap to enter the menu. Swipe down to get back to the TOC. It is that simple.

update

9. Automatic updates.

Utilize Newsstand functionality. Use the Push service to alert your audience. Make them enjoy the experience of not having to update anything. The app updates itself automatically as you add news content throughout the day.

channels

10. In all channels.

The tablet and mobile app front end is built on the same interaction design, but we have taken context into account. On the phone version, Ivy sports an interface built for quick reading sessions. The tablet version is designed for utter immersion.

write

1. Write.

Ivy Engine taps into your existing CMS. Drupal, WordPress, Joomla, Escenic– whatever platform you use, your are welcome to do so. Go ahead, keep your existing workflow.

DesignAutomatic

2. Design automatically…

Ivy Edit lets you make beautiful content for a lot of different channels effortlessly. An intelligent, browser-based layout engine suggests the design for every article based on the content.

Design

3. …Or design more thoroughly.

However, you may make adjustments and edit the design the way you want it. Override the layout suggestions, choose new templates, adjust font sizes, styles and effects on the fly. In seconds.

html

4. Make your own stuff.

Using HTML/CSS, you can add as many templates as you like. This way, you can make sure that your workflow gets faster and faster – and that your magazine looks better and better. You may also code your own widgets using HTML and Javascript.

publish

5. Publish.

Once you hit the publish button, your content finds its way to the native app experience.

ivyApp

6. Consume.

Using a white-label Ivy App, your content will look stunning. Navigation, content overview and smooth transitions ensure that you get a great native experience based on your content.

contentIsKing

7. Content is the new interface.

Tired of generic news solution designs? With Ivy, your content is the interface, both in article reading mode and in the table of contents. The front pages of your articles tease your users into tapping them in the table of contents.

reading

8. The clean reading experience.

Flick open an article and start reading. Tap to enter the menu. Swipe down to get back to the TOC. It is that simple.

update

9. Automatic updates.

Utilize Newsstand functionality. Use the Push service to alert your audience. Make them enjoy the experience of not having to update anything. The app updates itself automatically as you add news content throughout the day.

channels

10. In all channels.

The tablet and mobile app front end is built on the same interaction design, but we have taken context into account. On the phone version, Ivy sports an interface built for quick reading sessions. The tablet version is designed for utter immersion.

Native Soul.
HTML Heartbeat.

By striking the right balance between open technologies and native code, we are able to turn HTML5 and native content into a unified, magical touch experience on mobile and tablet, making your stories more tap-worthy than ever.

Using Ivy Engine, you can set up entirely different magazines based on your own templates. Update your content continuously using few resources. Improve the product on a daily basis while being present in the App Store.



Every screen. Every channel.

The one-channel-at-a-time-strategy is proving a bit expensive, isn’t it? We built these tools with flexibility in mind. If you like, you can publish to several different platforms in one single operation. Mobile app? Check. Tablet app? Check. The Web? Check. Save production time while reaching more people.